Riverbend Money Missions

Definitions

Invited / reached

Unique link opens and QR scans. A proxy for reach, not people.

Household enrolled

Parent completed consent and created at least one child profile.

Child activated

Child opened the app at least once after consent.

First mission

Child completed a first mission.

Repeat mission

Child completed 2+ missions.

30-day return

Child active again 30+ days after first mission.

Cohort participation

Children who booked or attended a Money Lab or cohort session.

Evidence types

Counted as events per type. Types are never added together.

Sponsored cohort seats

Booked seats out of the sponsored seats in your contract. Waitlist counts children waiting for a seat; attendance is the share of booked seats attended.

Activation by channel

Households that enrolled with each invite code or QR, counted under the code they used.

Age-band mix

Active children in each age band.

Adult-initiated referrals

Parents who asked Riverbend to contact them. Reported apart from learning; a child's activity never counts as a lead.

Counts under 10

Any count under 10 shows as "<10", and percentages built on those counts aren't shown.